Promotional campaign of Eastern Poland has been recently launched. In Polish and foreign media the spots and print ads in a series of “Why didn’t you invest in Eastern Poland” will appear.
Campaign to encourage the start-up business in the Macroregion, is primarily addressed to the heads of multinational companies, opinion leaders, international consulting companies servicing foreign investors. The campaign strategy was developed by Demo Effective Launching company.
Creators of the spot are asking the question to potential investor, spoken by mouth of his baby, father in law and psychoanalyst: “What do you say when your child asks: Why didn’t you invest in Eastern Poland?” The Spot was shot over two days with the participation of TPS studio crew.
The Commercials and print ads will appear in the Polish TV news stations: TVN 24, TVN CNBC, Polsat News, TVP Info, weekly magazines: Newsweek, Polityka, Wprost, on the websites: onet.pl, interia.pl. gazeta.pl, egospdoarka.pl, as well as in the international economic media: CNN, The Econimist, FT online, CNN online.